Brand Managers — a dying breed?

Are HMOs really a dying breed?

Dan Beckham's "The Beginning of the End for HMOs," a two-part article in the Nov./Dec. 1997 and Jan./Feb. 1998 issues of this journal, contends that the capitation/channeling model of healthcare and the entire HMO industry that has been built on it is dying. In a recent letter, Jeff Goldsmith, noted healthcare futurist and frequent contributor to this journal, raises questions about Beckham's a...

Ectrodactyly in a Mix Breed Dog

Case Description- A 3-month-old, female mixed breed dog was presented to the Veterinary Teaching Hospital of Ferdowsi University with an obvious deformity in its right forelimb. Clinical Findings- - In clinical examination, there was a separation from elbow joint to the end of digits and a long skin cleft between these separated regions was seen. Radiographic examination revealed a wide space b...

Brand Aesthetics: A New Brand Management Approach

The aesthetic treatment of products and services is emerging as a fundamental competitive element. The notion of “brand aesthetics”, composed of stable and specific elements characterizing its « sensory approach », first introduced by the semiotician Jean-Marie Floch in 1990, can help manage brands in a more rational way. The model of the Brand Aesthetics Chain is introduced to describe the seq...

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

How can flagships and brand stores contribute to building brands? We inquire about the relationships between store image, brand experience, brand attitude, brand attachment and brand equity using store intercepts. We find that flagships, due to the powerful brand experiences they allow, have a stronger impact on brand attitude, brand attachment and brand equity compared to brand stores. We prov...

Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm